It's a Bunny Story

Swift Bunny was born over a casual lunch between founder Joe Bailey and COO Jefferson Morris. While brainstorming brand ideas, Jefferson mentioned his love of bunnies, a moment that sparked inspiration. Bunnies are quick, universally loved, and a little magical, perfectly capturing the spirit of what the company wanted to bring to the multifamily industry.

But the name had to be more than just fun. In real estate, timing is everything, and speed drives results. Joe knew the brand needed to reflect both agility and effectiveness. Swift Bunny became the perfect symbol, playful and approachable, yet serious about delivering fast, meaningful change for property management teams and their residents.